Read Social Media: Marketing Myths and Universal Truths.
After reading the article, select a myth/truth listed in the article that you agree with to dissect. Why do you agree with this myth/truth?
Reply 1:
Jenny Melville
After reading the article, the Myth that stood out to me was “It’s hard to ensure brand consistency across social-media sites.”
I agree with the explanation of the truth behind this myth because if you are engaging with your consumers on your social media posts and advertisements, you can help shape the conversation. The consumers online are impressionable, especially when the brand continuously interacts with them. Brands are also responsible for evaluating each platform and making sure the content matches the user behavior. With these two areas of focus, creating brand consistency is easier than most believe. This also applies to running campaigns, as you’d want to make sure your are focusing on the conversations surrounding the campaign as well as the content for each platform.
Reply 2:
Mazandrea Guiam
Myth: Social-media sites are good for consumers, but the options for the B-to-B marketer are minimal.
I definitely agree that this is a myth, especially after all we have learned in this course. Yes, being a consumer on social media is awesome. You literally get tempted to buy everything that’s anything even if you don’t need it, by simply how it’s presented online. As a business, yes, you start small but there’s so much opportunity to grow your business online using these social platforms as long as you do it correctly, and you have a well-thought-out plan, just as we have learned together a couple of weeks ago. It really all depends on what results you desire to get out of your platform. If anything, social media can help your business greatly. These platforms are what people are on the majority of their days and this is the time to use that as leverage. Social media is one of the cheapest forms of marketing available, and the ROI it’s providing to the business world is growing more and more every day (Brandi, 2019).
Taking it from my own personal experience, I was convinced that some of the products I have now were good based on what I saw on social media. And it’s not always make-up and clothes. Sometimes, I base my purchases on important items (like my heart rate monitor) on other people’s reviews. With this, you can just imagine what businesses are purchasing from other businesses to help each other grow.
References:
Top 10 Social Media Sites for Business – LYFE Marketing. (2019, August 22). Retrieved from https://www.lyfemarketing.com/blog/social-media-sites-for-business/
It was a pleasure having each and every one of you (professor and classmates) along my journey here at SNHU. Good luck everyone