first:

This case study (attached) assignment will reinforce concepts related to market segments, targeting, and positioning. In addition to these strategic components, the case will bring pricing strategy into the strategic planning process.

Clean Edge Razor is a ‘wet shave’ company that sells nondisposable razors (i.e., consumers buy replacement razors), very much like Gillette Fusion blades.

As you review the case and prepare your case study submission, please keep the following discussion points in mind:

1. What are the dynamics of the non-disposable razor category? Is it stable, growing, or declining? Include numbers from the case. What is Paramount’s (company that sells Clean Edge) position in the industry (i.e., market share leader, etc.)
2. Be sure to identify, describe, and discuss the three price/quality price tiers (value, mainstream, premium). Notice the different names. What is happening in each of those price tier segments (i.e., growing, stable, declining)? In addition to the price/quality price segments, please discuss the ‘benefits sought’ segments (e.g., aesthetic shavers) in your discussion – these segments need consideration for assessing growth trends and whether to target the mainstream or premium segment.
3. The central issue, in this case, is how to position Clean Edge (the newest razor technology) in the mainstream vs. premium segment. Discuss the pros/cons of targeting the mainstream segment; do the same for the premium segment. Discuss the potential profits for both segments (premium vs. mainstream) – this will require using pricing, estimated sales volume (units), and costs (variable and fixed).
4. Make a recommendation based on your analysis. Be sure to include potential short-term consequences and long-term consequences of your decision. Marketing managers usually put more emphasis on short-term results over long-term results (short-term sacrifice with long-term growth). Please include these considerations in this case
5. link:.https://learn-us-east-1-prod-fleet02-xythos.conten…

second:

Weight Watchers brand used to be about ‘dieting’ and ‘shedding pounds. Now, it is more about wellness, lifestyle, how individuals define their ‘ideal of beauty’, among other things. The Product Life Cycle is a term that explains how concepts like weight loss and associated services might grow in popularity (and sales) and mature (many companies enter the market; sales for all companies peak). Taking this all into consideration, compose a post that responds to the following prompts:

1. Visit the new WW website and read these articles from CNN Business and Fast Company. Identify and describe the external forces (i.e., societal norms/values, consumer preferences and mindset shifts, competitive offerings (including new ways of seeing health, etc.) that caused ‘diet programs’ to go into the decline stage.
2. What does ‘repositioning’ mean? Why did WW ‘reposition’ and rebrand WW? Include the new name and slogan in your post. What types of associations did they want potential consumers to have regarding the brand? Examples might relate to wellness and a typical user of the services.
3. Read about the types of brand strategies in this article from Willow Marketing. Which is WW? House of brands, branded house, or hybrid? Use the following information from the WW website to support your claim:
   • Frozen Novelties
   • Cheese
   • Bluetooth Scale