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1. Describe the two (or, if applicable, three) dimensions underlying the perceptual maps that you generated. According to these maps, how do people perceive the Blackberry Pearl in the three segments?
2. Does Blackberry Pearl appeal to segment(s) other than business executives, as the company hoped for? Why or why not?
3. Is the Pearl well-positioned to be successful? If not, to which segment(s) would you target and how would you re-position it?
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