Please answer the following questions. Put references in APA format under each question
1) What is a stock market index? Explain how Dow Jones Industrial Average works?
2) 1. Read Transparency and Accountability
2. Write two paragraphs reviewing the assigned reading. In your paper,
a. Identify the title and the name(s) of the author(s) of the assigned reading(s). (1 point)
b. Identify the topic of the reading. (1 point)*
c. Identify why the author wrote the document. (This is the purpose or the theme.)**(2 points)
d. Explain the author’s major arguments and conclusions. (3 points)
e. Explain how the information from the reading related to the management of nonprofit organizations. (3 points)
*The topic identifies the “who, what, when, and how” of the reading.
**The theme identifies the purpose or what the writer wants the reader to learn.
3)1. Read Nonprofit Marketing in 2018: Challenges, Strategies and Best Practices
(http://nonprofitinformation.com/nonprofit-marketing-best-practices/)
2. Write two paragraphs reviewing the assigned reading. In your paper,
a. Identify the title and the name(s) of the author(s) of the assigned reading(s). (1 point)
b. Identify the topic of the reading. (1 point)*
c. Identify why the author wrote the document. (This is the purpose or the theme.)**(2 points)
d. Explain the author’s major arguments and conclusions. (3 points)
e. Explain how the information from the reading related to the management of nonprofit organizations. (3 points)
*The topic identifies the “who, what, when, and how” of the reading.
**The theme identifies the purpose or what the writer wants the reader to learn.
4) As assistant manager for an online flooring retailer, you have been approached by your manager to develop a competition-based pricing policy. Your manager indicates that, since your market is national and pricing of carpets and hardwoods varies by both product and delivery costs, he would like you to develop a pricing strategy based on what online competitors are charging. Your manager believes that your firm could effectively compete on selection and service if only it could establish a pricing policy that would match or beat competitors, thus eliminating their competitive advantage. In other words, he wants you to gather competitive intelligence from your competitors’ websites in order to develop a pricing policy that would, in effect, make your flooring cheaper by 2-3 percent or, at worst, the exact same price (when delivery charges are included) as your competitors. You wonder if this is legal and ethical.
Prepare a response to the manager outlining your position on the potential legal and ethical implications of the strategy.
