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Mission Statement

[WLO: 4] [CLO: 1]

Prior to beginning work on this assignment,

Review Chapter 2, section 2.1 from the text, Strategic Management for Organizations.

Review Mission Statement for Success by Jurevicius.

• Review Answer 4 Questions to Get a Great Mission Statement by Hull.

Review the Fortune 500 Mission Statementswebpage.

• Review It’s Time to Take a Fresh Look at Your Company’s Values by Coleman.

Review Why Do So Many Strategies Fail? by Collis.

Next, turn to the company you selected in your week 2 discussion post on environmental trend analysis.

• In your paper,

Research and find the company’s mission statement.

• State how the mission statement provides guidance for the company’s organizational activities.

Evaluate the company’s mission statement per each of the four questions posed in the Hull article and your assigned readings for the week.

Rate the company according to the 5-star rating system used in the Fortune 500 list (Mission Statements), stating how many stars you would rate the mission statement. Please explain your rationale for the ratings.

• The Mission Statement assignment

must be 3 to 5 double-spaced pages in length (not including title and references pages) and formatted according to APA Style as outlined in the Writing Center’s APA Formatting for Microsoft Wordresource.

• must include a separate title page with the following in title case:

title of paper in bold font

Space should appear between the title and the rest of the information on the title page.

student’s name

name of institution (The University of Arizona Global Campus)

• course name and number
• instructor’s name
• due date
• must utilize academic voice. Review the Academic Voice resource for additional guidance.

must include an introduction and conclusion paragraph.

Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

• For assistance on writing Introductions & Conclusions and Writing a Thesis Statement, refer to the Writing Center resources.

must use at least two scholarly and/or credible sources in addition to the course text.

The Scholarly, Peer-Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.

To assist you in completing the research required for this assignment, review Quick and Easy Library Research tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.