BSM-340 Purchasing and Global Sourcing case study 3

Description

Watch the “Gate Turnaround at Southwest Airlines” video (https://mediaplayer.pearsoncmg.com/assets/gate_turnaround).

Questions

1. How can capacity and utilization be measured at an airline such as Southwest Airlines?

2. Which factors can adversely impact turnaround times at Southwest Airlines?

3. How does Southwest Airlines know it is achieving its goals?

4. What are the important long-term issues relevant for managing capacity, revenue, and customer satisfaction for Southwest Airlines?

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