MKTG600 MARKETING MANAGEMENT - Assignment Geeks

Description

Instructions

Brand Extension Assignment: Choose an existing brand and write a 5 page paper discussing how you would create a brand extension for that brand. Include your rationale for the brand extension.

Headings to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

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