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Case: Zhuang, X. (2020) “Transsion Mobile: Deep Blue Ocean in Africa,” (Harvard)
Assignment 4: What global growth strategy has Transsion relied on over the years and how has it evolved? What market expansion option should Transsion choose and why: i) product diversification into home appliances and smart devices, ii) geographical expansion with a focus on other emerging markets, iii) further development of its existing ecosystem in Africa?
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