WK 1 DQ 1 8012 - Assignment Geeks

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Week 1 Discussion: Marketing Evolution

The marketing mix is a combination of several elements that planners use in the development and management of the products and services that they offer. This method has evolved throughout the years to adapt to changes in the environment. Discuss this evolution and how it is applied in today’s business environment.

Read the posts of your peers and respond to at least two by Sunday evening. What factors are most likely to influence this evolution?

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