MKTG301 Discussion Board Questions

Description

Select two of the following questions for your discussion posting.

In your own words, explain why is it important for a salesperson to anticipate a buyer’s concerns and objections?
Some trainers have been heard to say, ‘‘If a salesperson gets sales resistance, then he or she has not done a very good job during the sales presentation.’’ Do you agree with this?
Some trainers and sales experts think that closing is the most important stage of the sales process. Do you feel this way?

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