Grand Canyon University MKTG301 Week Discussion Board Questions

Description

Select two of the following questions for your discussion posting.

In your own words, explain why sales dialogue and presentation preplanning is important?
What is the difference between buying motives and benefits? Provide an example?
What are the relationships and differences between features, potential benefits, and confirmed benefits? In your opinion how should they be used in effective sales dialogues and presentations?
Why and how is selling to a group different from selling to an individual? What impact do these differences have on a salesperson’s presentation? Provide an example.

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