Case Study & Powerpoint - Assignment Geeks

Description

CASE STUDY

Prepare a written 3-5 page analysis of the attached Case study – Salix Pharmaceutical. Be sure to use the format of the attached case analysis. -THEN-

POWERPOINT

Health care providers increasingly are relying upon marketing as a means of overcoming growing competition. Competition-oriented marketing necessitates a comprehensive analysis of the competitive setting. Prepare a 8-10 slide (not including title and reference slide) that explains why competitor analysis is so instrumental in the strategic management process. List the pros and potential barriers of the competitor analysis and competition-oriented marketing campaigns.

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