mrkt 454 global marketing - Assignment Geeks

Description

Topic1:

We learned that a company’s management orientation toward foreign expansion can drive many of its decisions. What is Coca-Cola’s management orientation and how is it factoring into their thinking toward acquiring Costa Coffee? Let’s work on it collaboratively. Global expansion is truly a juggling act.

Topic 2: Cultural Considerations of Doing Business In the United States

What are some of the management styles that Costa Coffee might expect doing business in America that might be different from doing business in Europe, Asia, and Africa? How can these behaviors affect being successful in the United States?

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