mgmt 385 post 7 - Assignment Geeks

Description

Case: Cote, C., Estrin, S., Shapiro, D., and Nunner, K. (2022) “Vestas Wind Systems: China and the Global Wind Turbine Market” Ivey Publishing.

Study Questions: What are the sources of Vestas’ competitive advantage in the global wind turbine industry, including its technology, brand, and global value chain position? Should Vestas continue to expand in China despite its small share of a big market, or should it focus on other markets and why? Does Vestas’s configuration and coordination of low-cost production in China coupled with exporting to the US market still make sense in the current context and why?

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