Description
This is a written discussion board post. For this assignment, respond in writing to the prompt below.
Prompt: For this discussion board, answer the following question. When you’re done, don’t forget to comment on at least two classmates’ posts.
Question:
A social psychologist conducted a study of the effectiveness of a local campaign to persuade people to recycle. The report of the study noted that “The overall R2 for predicting degree of recycling was .31, which was statistically significant—the betas were .03 for exposure to television advertisements, .02 for exposure to newspaper advertisements, .12 for having been contacted personally, and .28 for having a neighbor who recycles regularly.” Explain what these results mean.