UNIT 1-IP ,Unit 1: I Love It! Why We Buy! Consumer Behavior: The Individual: CB470

Description

Personal Customer Behavior Plan

Throughout this session, you will be developing a Personal Customer Behavior Plan. Each week, you will build upon the plan with weekly assignments.

Cognitive and Emotional Factors

People often buy based upon the communication that they receive from a company or even from a referral from a friend. Create a brief PowerPoint presentation that examines the cognitive and emotional factors that make people buy. Include the following:

Show an example of a recent purchase that you made because of the advertising or a referral.

Provide an example of an ad or a commercial that influenced your buying decision.

Research the cognitive dissonance theory online and in the course materials, and explain how it can influence individual customer buying behaviors.

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