Journal proposing a communication strategy that fosters change and innovation in an organization

Description

For this journal, you will outline the process for proposing a communication strategy that fosters change and innovation in an organization.

Address the following questions when outlining the process:

Explain the context in which an issue occurs within an organization.

Develop a solution that will solve the organizational issue and meet the needs of the people involved. Consider how social media can be leveraged to improve organizational public relations.

Include a potential audience analysis. Use Neal’s (2020) communications questions, which are listed below.
What am I trying to achieve?
How will my audience react to what I am trying to achieve?
Will my message be resisted?
What do I know about my audience that will help me tailor my message?
Identify a channel to gain feedback.

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