Description
Case: De Meyer, A. and Bhattacharya, L. (2020) “Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?” (Harvard)
Study Questions: Why did Johnson & Johnson (J&J) select Singapore as its regional headquarters? What were the pros and cons of Singapore as a regional headquarters for J&J? How did Singapore provide an ecosystem for companies like J&J to thrive? How did J&J benefit from the Singapore ecosystem?