In the callout box below, you will be given a scenario to consider and write about. Your scenario will be rooted in the textbook, but you will be expected to support your argument through external sources you locate via independent research. Specific assignment guidelines and rubric can be found at the bottom of this page.

Choose a publicly-traded company that is part of the sports industry (see page 82 of your textbook for some examples). Detail your company’s background as a publicly-traded entity and some of trends it has experienced. Then, forecast the stock price of your company for the next 12 months for a) best case scenario, b) worst-case scenario, and c) likely scenario. For each forecast, explain what factors will influence each scenario most significantly.