Amazon and GoPro Companies SWOT Analysis Paper

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e. What is your assessment of GoPro’s financial performance? (Hint: use financial rations in completing the analysis.)

h. After reading the article on Teaching SWOT and looking at the SWOT Generic strategy chart, which quadrant is GoPro in? (Hint: Turnaround, Aggressive, Defensive or Diversification quadrant)

1. Teaching SWOT: determine the S.W.O.T. quadrant Amazon is in and should be in. (SWOT Strategy Model).

Example:

a. Turnaround quadrant: firm has many internal weaknesses and many external opportunities. Strategies include: Horizontal integration, Vertical integration, Turnaround or Corporate combinations

b. Defensive quadrant: firm has many internal weaknesses and many external threats. Strategies include: Divesture, Liquidation, or Bankruptcy

c. Aggressive quadrant: firm has many internal strengths and many external opportunities. Strategies include: Concentrated growth, Market development, Product development or Innovation

d. Diversification quadrant: firm has many internal strengths and many external threats. Strategies include: Concentric diversification, Conglomerate diversification or Corporate combinations.

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