Analysis of Perceptual Visual Elements

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Choose one of the four following visuals:


  1. Image courtesy of: Nike® 2013 advertisement

  2. Image courtesy of: Parents magazine June 2011

  3. Image courtesy of: Harley Davidson® advertisement

  4. Image courtesy of: Bank of America advertisement

In a 2-3-page APA formatted paper with an additional reference page (template here), analyze the strategic use of perceptual visual communication:

  1. Analyze how specific semiotic visuals in your chosen image affect different cultural perceptions (age, ethnicity, social group, etc.).
  2. Describe how each culture’s cognitive memories and experiences may affect how they perceive this image.
  3. Explain why cultural perception is important to consider when working with international or global cultures.
  4. Discuss why it is important to consider cultural perception when interacting with different age cultures and different social groupings.

Support the items above by including relevant quotes and paraphrases from academic/scholarly sources.

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