Reference Table 2-1 and Table 2-2 on Pages 44 and 45 of the Palmatier text for an example of a Service Output Segmentation Table.
Create a Service Output Segmentation Table:
In the first column – Name/Describe the Segment
In the remaining columns, not all of which will apply to each segment, specifically describe the service output. (For example, if you are a grocery store, like Whole Foods, one segment might be high income, condo dwellers in the city, a possible service output might be grocery delivery). In the box with the description, put a H, M, or L (high, medium, low) to indicate the importance of the service output for that segment (column). If you try to force an answer for a column that does not apply, it will show me that you do not understand the concept and points will be deducted.
This assignment is worth 100 points.
3 well thought out segments = 60 points
4 well thought out segments = 75 points
5 well thought out segments = 100 points
Remember what you learned in MKTG. 360 about segments. Each segment must be different from the other.
Your End Users are based on the first letter of your last name.
A-H Fast Food Restaurants