BUSN 491 Regent University Pricing Strategy Essay

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Conduct a comparison of different pricing practices. Complete a chart with a Pricing Strategy for your product/service along with an estimated “Break Even” post.

Effectual Entrepreneurship (2nd ed., 2017) by Read, Sarasvathy, Dew, & Wiltbank. Publisher: Routledge (Paperback ISBN: 9781138923782; E-book ISBN: 9781315684826)

Chapter 7 Pricing Videos and Links

1. Professional Pricing Society. A website with links to training: http://www.pricingsociety.com/home/pricing-training/online-pricing-courses/core-pricing-skills

2. Price points for a can of coke. 3:48 minutes: https://www.youtube.com/watch?v=DLOAL_URp6M

3. Part 1 of a series on pricing. 2:30 minutes: https://www.youtube.com/watch?v=Lsf3m5s-Qac

4. Sums up his approaches. 2:14 minutes: https://www.youtube.com/watch?v=qKft8EC4ejQ

5. Covers the details (Very good). 11 minutes: https://www.youtube.com/watch?v=POTBei26Jow

6. Simple lesson with an example – Pricing Soap. 7 minutes: http://www.youtube.com/watch?v=FqVNU9eN9DU

7. Great Lesson from Rasmussen. 19 minutes: http://www.youtube.com/watch?v=H8aZr-Ula1w

Developing a Pricing Strategy

Developing Price Strategy (PDF)

1. Developing Price Strategy Developing_Your_Pricing_Strategy Developing_Your_Pricing_Strategy – Alternative Formats

2. Master Budget Description Master Budget Process – similar to hard copy.pdf Master Budget Process – similar to hard copy.pdf – Alternative Formats

Website URL’s

1. Pricing your Products and Services: https://www.bizfilings.com/toolkit?nid=P03_5200

2. How to Price your Products: https://www.inc.com/guides/price-your-products.html

3. How to choose a pricing strategy for your small business: https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business

4. Five things to consider when pricing your products:https://quickbooks.intuit.com/r/pricing-strategy/things-consider-pricing-your-product/

Pricing Strategy Examples (MS Word Document)

1. Pricing Strategy Example 1 Pricing Strategy Example 1 – Alternative Formats

2. Pricing Strategy Example 2 Pricing Strategy Example 2 – Alternative Formats

Business Start-Up Costs Worksheet (MS Excel)

1. Business-Startup-Costs


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