MARKET PLAN PRESENTATION Project due end of Unit 7 example of exec cover.docx Your marketing plan is to be…

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MARKET PLAN PRESENTATION Project due end of Unit 7 example of exec cover.docx Your marketing plan is to be submitted using the Marketing Plan format and all exhibits and spreadsheet reports, double-spaced, with 1-inch margins on all sides of the paper, using 12 point Times New Roman font. This written report is worth 200 points. The company to research and develop a Market Plan for is Starbucks. I would like for you to introduce a new product within the current line of products. Deliverables to include: Page 1: Executive Cover Memo Pages 2 – 4 : Situation Assessment and Analysis Pages 3 – 6 : Market Summary Pages 7 – 9 : Marketing Strategy Pages 10 – 13: Financials Page 14: Controls There is no limit as to the number of pages to be submitted; completeness of your marketing plan is what is important for your overall grade. Some “hints” to use in writing an Executive Cover Memo: •Do not use terms such as “increase,” “decrease,” implement as soon as possible,” and other non-specific and non-analytical language; use very specific language when preparing your case analyses. •Do not use transitory phrases in your report. •Cite numbers ($ or % increase; market share growth) and attach all pertinent documents to your report. •Do not just state, “ Exhibit A shows our growth rate” without first stating the growth rate in your paragraph. •Before submitting your document, ask yourself the question, “Does this memo contain all of the information my boss needs to make a decision in my favor?” If not, revise your memo.

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