Bus 620 Managerial Marketing The New Apple

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The Case of the New Apple, Inc.

Read this week’s required article: “What You Don’t Know About Apple”. Retrieved from the Library.

 

In a three- to four-page paper (not including the title and reference pages):

Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.

 

Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.

 

Discuss if Apple will succeed without Steve Jobs.

 

 

You must use at least three scholarly sources from the Library, one of which must be peer reviewed, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Writing Center.

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