Description Case: McDonald, R. and Kotha, S. (2015) “Boeing 787: Manufacturing a Dream” (Harvard) Assignment 5: What is the global configuration of Boeing’s global production network for...
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Description Case: De Meyer, A. and Bhattacharya, L. (2020) “Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?” (Harvard) Study Questions: Why did...
Description Case: Zhuang, X. (2020) “Transsion Mobile: Deep Blue Ocean in Africa,” (Harvard) Assignment 4: What global growth strategy has Transsion relied on over the years and how has it evolved?...
Description Case: Wu, K. (2016) “Uber vs. Didi: The Race for China’s Ride-hailing Market” (Harvard) Study Questions: When Uber entered China, they were faced with a very different market than others...
Description Case: George, W., Palepu, K., and Knoop, C. (2014) “Novartis: Leading a Global Enterprise”. Study Questions: How has Novartis tried to become a global company? How has Novartis tried to...
Description Case: Blankenship, C. (2021) “GE Appliances: Reshoring Manufacturing” (Harvard) Study Questions: What factors should be considered when deciding whether to make or buy a product? If you...