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Case Study CompuCo

Read and analyze the case titled “CompuCo (PDF)” then, answer the questions that follow. What changes (if any) would you recommend Dr. Durand make in CompuCo’s global NPD strategy and organizational...

Netflix Marketing Principles

Netflix has grown from its humble start as a DVD-by-service into one of the most influential media companies in the world. As one of the pioneers of streaming technology, it began to transition its...