Excelsior College Business Paper

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For your Project, you are going to demonstrate the knowledge, skills, and abilities you have developed throughout your academic and professional background. This project is designed as an opportunity to create something that is relevant to your “real” life and can be useful to you and/or your organization. 

Assignment Instructions

Project Title: *Prove how certain branding can change consumer perception

Your first milestone should include the following:

1. The project you chose and “why” you chose it.

2. The challenges you anticipate you might encounter while solving the issues you have identified in the project.

3. The strategies you will employ to overcome these potential barriers.


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