Executive Summary and Introduction troy High School, marketing homework help

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Create and submit a word document for the executive summary and introduction sections of your paper.

Executive Summary: Summarize a longer report or proposal, in such a way that readers can rapidly become

acquainted with a large body of material without having to read it all. It will usually contain a brief statement of the

problem or proposal covered in the major document(s), background information, concise analysis and main

conclusions. It is intended as an aid to decision making and it is more persuasive than an introduction.

Separate the Executive Summary and Introduction using a page break in the document.

Introduction: What is the chief reason you are writing the paper? State also how you plan to approach your topic. Is

this a factual report, a book review, a comparison, or an analysis of a problem? Explain briefly the major points you

plan to cover in your paper and why readers should be interested in your topic.

Attached is the paper the Introduction and Executive summary will go to so be sure to read it. Be sure to use proper APA formatting when appropriate.


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