In this unit, you will become the marketing expert of a select healthcare system.
By the end of this unit, you will be able to proficiently elaborate how
healthcare marketing principles and theories can maximize effectiveness of a
specific healthcare system.
To begin, select one of the following healthcare systems that you would like to
explore for this unit:
- Assisted living (My choice)
The healthcare system that you selected will be the foundation for your Unit 2
- Discuss how your selected healthcare system can legally market their
services and products (e.g., federal requirements, state mandates,
- Defend three (3) marketing principles and/or theories that you believe are
most promising for your healthcare system
- Research a real-life healthcare system that matches the system you selected
and synthesize the success of its marketing efforts
- Report your findings by using one (1) of the methods below:
- 4-5 page fact sheet for the general community.
- Letter to the CEO of your selected healthcare system.
- Power Point presentation for a Board of Directors (10-12 slides;
speaker notes as needed to support assertions).
- The use of first person is permitted for this assignment. APA formatting
(e.g., title page, conclusion, reference page, etc.) should not be
- Although the use of APA formatting is not required for this assignment,
proper grammar, spelling, and punctuation are expected.