Case study 510

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Essay responses must be 100 words minimum

Refer to the Case Study on p. 523 of the textbook; Cafedirect:

After reading the entire study, answer the 5 questions on page 533.

  1. Identify the tangible and intangible resources utilized by Cafedirect to support its competitive position in the UK hot beverage market

2. Refer to the Case Study on p. 523 of the textbook; Cafedirect.After reading the entire study, answer the 5 questions on page 533.Do you think companies in an ethical niche have to compromise their ethics to compete successfully in mainstream markets?

3. Refer to the Case Study on p. 523 of the textbook; Cafedirect. After reading the entire study, answer the 5 questions on page 533.Should Cafedirect become more involved in the fair trade movement again?

4. Refer to the Case Study on p. 523 of the textbook; Cafedirect.After reading the entire study, answer the 5 questions on page 533.4. Should the company be getting involved in climate change discussions or is this diluting its core purpose?

5. Refer to the Case Study on p. 523 of the textbook; Cafedirect.After reading the entire study, answer the 5 questions on page 533.What marketing strategies would you pursue?

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