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DUE IN 72 HOURS
ATTACHED
MEDIA LITERACY
Review the Learning Resources for the week before responding to the Week 1 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Your readings in Week 1, in part, describe a common theme of “media fragmentation.” Media fragmentation describes a trend of increasing choice and consumption of a range of media for consumers. These choices include more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target audiences. Answer the following questions regarding media fragmentation.
Thinking within the context of a fragmented media, answer the following questions:
A) Does your list of “must have media” reflect your personal values? How?
B) Do you feel that media’s targeting of specific groups for specific content has had adverse effects or our society? Positive effects? Explain and cite examples.
C) Considering the concept of the digital divide as you read in this week’s readings, is it problematic that the internet is becoming driven by economic objectives? Explain your answer.
D) After reading 21st Century Communication: A Reference Handbook, Chapter 62: Media Literacy, you read that “media education is a lifelong process.”
Give examples of times that you have become enlightened about media, resulting in increased media literacy. Or, if you have no personal examples discuss what situations might force media literacy.
PRINT MEDIA
Review the Learning Resources for the week before responding to the Week 2 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Please reply to this post with your response to the following questions:
A) What variables about news-gathering are beyond the control of reporters and editors but nonetheless affect what people read, hear and see?
B) How are journalists captives of the personal values and biases they bring to their work? Provide an example of this through a video clip or story?
C) After reading “Encyclopedia of Emerging Industries – Blogging,” provide a “large scale” example of when blogging became problematic and one when blogging actually helped solve a problem.
NOTE: GIVE AN ACTUAL EXAMPLE OF WHAT YOU THINK IS A POSITIVE BLOG AND WHAT YOU THINK IS A NEGATIVE BLOG AND WHY TO EACH. POST THE LINKS PLEASE:-))
That means a blog example for each, not just a reference to it or some general comments about some blog that you read awhile back. The blog and specifics so those who have posted early need to fix their answers.
BROADCAST MEDIA
Review the Learning Resources for the week before responding to the Week 3 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Please reply to this post with your response to the following questions in regard to broadcast media. Be sure to reference material from your textbook to validate your points as you answer these questions:
A) Is there any value left in the big-screen movie experience?
B) Will online streaming video overtake the other media formats? Why or why not?
C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does “free content” in television play into this?
D) After reading 21st Century Communication: A Reference Handbook, Chapter 96: “Radio and Television Programming,” explain how cable TV was instrumental in leading to greater demassification (look it up if you don’t know what it means) of media content.
NEW MEDIA
Review the Learning Resources for the week before responding to the Week 4 discussion prompt. Then, post your original posting and thoughtfully respond to at least 2 to 3 classmates.
Week 4 – After reading The Impact of New Media on Intercultural Communication in Global Context, think about the innovations in digital media that have changed the way we think, act, and live.
A) After reading under the categories in New Media and Globalization and The Impact of New Media on Intercultural Communication, apply critical thinking techniques to help Shan (2010) answer this question, “Is intercultural communication possible?” under the context of new media in global society.
B) Also, has digital media influenced music? What are your music habits and how do you listen to music and buy it? How have your habits changed in the way you access and buy music?
C) After watching “Citizen Journalism and the Democratisation of News Coverage,” provide an example of how citizen journalism has been effective. Explain how it was effective and explain how citizen journalism can also be problematic.
NOTE: YOU NEED A SPECIFIC EXAMPLE OF EACH (LINK INCLUDED). THAT MEANS A POSITIVE EXAMPLE AND A NEGATIVE/PROBLEMATIC EXAMPLE.
MUST USE REFERENCES FROM CLASS FIRST BEFORE USING OUTSIDE SOURCES. USE MULTIPLE SOURCES, ONE SOURCE WILL NOT BE ENOUGH.
Discussion Rubric for COMM 202
|
Criteria |
Excellent |
Very Good |
Meets Expectation |
Needs Improvement |
|
Idea Development |
Innovative. Ideas are fully developed and clear, focused on the topic and related to the participant’s experiences or prior knowledge. Participant demonstrates a thorough understanding of the concepts discussed. |
Ideas are developed and clear, and relevant to the topic. Participant demonstrates an understanding of and has the ability to apply the concepts discussed in the readings. |
Ideas are somewhat clear, and relevant to the topic. Participant demonstrates an adequate understanding of the concepts discussed. |
Ideas lack clarity, focus, or relevance to the topic, or demonstrate minimal understanding of the discussed concepts. |
|
Timeliness and Participation |
Posts initial discussion by Saturday of the week, and contribution and responses to classmates’ postings are early in the week and exceptional in content by furthering the discussion and relating responses to weekly readings. Posts further the discussion and/or ask relevant questions. |
The initial discussion post, and the responses to classmates’ postings, are early in the week. Posts initial discussion by Saturday of the week, and the contribution and responses to classmates’ postings are solid in content by furthering the discussion and relating responses to weekly readings. |
The initial response postings are early in the week. Meets minimal required postings completed. |
Only an original posting with no interaction with other classmates; Postings are after discussion deadline dates; Very minimal participation with other classmates. |
|
Grammar and Style |
Exceptional grammar and expression; clearly college level writing. Writing makes a mark on the audience through freshness of style and expression. Thoughtful past common courtesies. |
Grammar and expression adhere to the norms of standard English. Thoughtful past common courtesies. Makes a point to respect diversity. |
Grammar and expression adhere to the norms of standard English. Occasional mistakes of grammar or expression. Writing appears in a style that is easily readable. Respectful. |
Errors of style or expression and/or awkward sentences impede fluent reading of text. No or little sentence variety; style is often trite or redundant. Lacks full respect for diversity. |
|
Demonstration of Knowledge from Assigned Readings |
Very clear that readings were understood and incorporated into responses. Responses to classmates helped to steer discussions toward content of the readings. Sources from readings or outside materials properly cited. |
Readings were well understood and incorporated into responses when applicable. Sources from readings or outside materials properly cited. |
Postings have questionable relationship to reading material or discussion prompts. |
Not evident that readings were understood and/or not incorporated into the discussion |
WEEK 1
Below are the required learning resources for this week.
SAGE Handbook of Media Studies: Chapter 5: Society Culture and Media
Read Chapter 5: Society Culture and Media.
https://sk-sagepub-com.ezproxy.umgc.edu/reference/hdbk_mediastudy/n5.xml
Gale Encyclopedia of E-Commerce: Digital Divide
The digital divide, in the simplest terms, points to an unequal distribution of resources. This article discusses key points of access to emerging technologies.
21st Century Communication: A Reference Handbook: Chapter 62: Media Literacy
This chapter provides definitions and discusses key issues related to media literacy.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412964005.n62
The Handbook of Communication Science, Second Edition: Chapter 15: Mass Media Effects
This article discusses the history of and theories on the impact of mass media.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412982818.n15
WEEK 2
Below are the required learning resources for this week.
Encyclopedia of Journalism: Printing
Read this article about the history and future of printing.
https://sk-sagepub-com.ezproxy.umgc.edu/reference/journalism/n312.xml
Encyclopedia of Emerging Industries: Blogging
Read this concise article on blogging.
21st Century Communication: A Reference Handbook: Chapter 65: The Changing Nature of “News”
Read this short chapter on the changing nature of the news.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412964005.n65
21st Century Communication: A Reference Handbook: Chapter 70: Broadcast Journalism
This reading gives a definition and short history of broadcast journalism, and an explanation of how to enter the field.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412964005.n70
The Huffington Post: Another News Oultet is Using Robots to Write Stories
This short article discusses the increasing use of robots—yes, robots—to write news stories.
Operative Media, Inc.: Is the Newspaper Industry Dying?
Watch this short video about the future of the newspaper industry.
Transcript
News Paper Industry
WEEK 3
Below are the required learning resources for this week.
Encyclopedia of American Industries: SIC 4833 Televison Broadcasting Stations
Read this short article on television broadcasting stations.
Gale Encyclopedia of E-Commerce: Electronic Frontier Foundation
Read this short article to learn about the Electronic Frontier Foundation (EFF), a nonprofit organization heavily involved in the fight for net neutrality, Internet privacy, and other consumer issues.
21st Century Communication: A Reference Handbook: Chapter 96: Radio and Television Programming
Read this short history and discussion of radio and television programming.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412964005.n96
The Handbook of Communication Science, Second Edition: Chapter 20: Media Entertainment
Read pages 347–354 of this article on media theories.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412982818.n20
Net Neutrality: Towards a Co-Regulatory Solution
Read pages 1–24 on net neutrality.
Net Neutrality: Towards a Co-Regulatory Solution
WEEK 4
Below are the required learning resources for this week.
What is New Media? Defining New Media Isn’t Easy.
Consult this resource to understand all the many ways that new media encompass digital forms of media and communication.
Harmon, A. (2020). New media. Salem Press Encyclopedia.
The Impact of New Media on Intercultural Communication in Global Context.
This journal article explores the impact of the convergence of new media and globalization on various aspects of intercultural communication. There is also a discussion of how culture impacts development of new media.
http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1012&context=com_facpubs
21st Century Communication: A Reference Handbook: Chapter 54: Traditional and New Media
This is a good intro article on traditional and new media.
http://ezproxy.umgc.edu/login?url=http://dx.doi.org/10.4135/9781412964005.n54
Michael Lockrey: Citizen Journalism and the Democratisation of News Coverage
Watch this 14-minute video on citizen journalism and the democratization of journalism.
https://www.youtube.com/embed/VBcgU0Qu2bM
Digital Trends: The History of Social Networking
A brief history of social networking.
http://www.digitaltrends.com/features/the-history-of-social-networking/
Creative Commons: About
Creative Commons is a license that allows you to share knowledge and creative content. Explore the link and determine what uses you might have for Creative Commons.
Professor Lawrence Lessig: Copyright and Creative Commons
This video discusses how schools use Creative Commons.
Professor Lawrence Lessig: Copyright and Creative Commons
, on the YouTube website, is available under a
Creative Commons Attribution 3.0 Unported license.
UMGC has modified this work and it is available under the original license.
Transcript
Copyright and Creative Commons
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