Different expectations of men and women marketed products sociology homework help

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For this Assignment you will go out into the community and observe an area of the social world that is strongly connected to gender and compile your findings in written format. This Assignment will help you with understanding the social construction of gender as you explore how everyday products can carry messages about gender. Be sure to review the Assignment rubric in the Syllabus before you start your paper.

Visit a store and notice personal care (or hygiene) products marketed to men and women. Note whether similar products are marketed to men and women in different ways . For instance, are deodorants marketed to men packaged in different ways than deodorants marketed to women? Do shampoos for men and women promise different outcomes? Observe a total of five different hygiene products and write a short 1 ½ to 2 page essay comparing and contrasting the gender differences in the marketing of hygiene products. What do these differences show about different expectations of men and women in our society.

Your project should be 1 ½ to 2 pages in length and adhere to the following standards:

  • Double spaced
  • Written in size 12 font – Times New Roman
  • 1 “ margins on all sides
  • Separate cover page and reference page

THE RUBIC

Unit 2 Assignment Rubric

Grade Points

Grading Criteria

A: 126-140

  • Essay includes a brief description of five personal care items
  • Essay describes any gender-based packaging of all five personal care items
  • Essay compares and contrasts the gender-based marketing of all five personal care items
  • Brief summary includes a question for further study
  • The essay meets length requirements.

B: 112-125

  • Essay includes a brief description of five personal care items
  • Essay mentions any gender-based packaging of all five personal care items
  • Essay briefly compares and contrasts the gender-based marketing of all five personal care items
  • Brief summary includes a question for further study
  • Essay meets length requirements

C: 98-111

  • Essay includes a description of less than five personal care items
  • Essay fails to fully describe any gender-based packaging of personal care items
  • Essay briefly discusses gender-based marketing of personal care items.
  • Brief summary includes a vague idea about further study.
  • The essay fails to meet length requirements

D: 84-97

  • Essay is only partially on topic, lacks originality, and briefly mentions the history of gendered movements.
  • Essay makes little reference to assignment question.
  • Essay does not meet posted length requirements.

F: 0 – 83

  • Essay is off topic and lacks originality.
  • Essay makes little or no references to unit material and assignment question

Total Points:

/140

5% or up to 7 points are deducted for grammatical, APA formatting and citations, typographic or word usage problems in this assignment essay. Please visit the writing center for help with your writing before submitting your net assignment. To find the writing center log onto your Kucampus.edu homepage and click on academic support center on the bottom right hand side of the page.

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