Hi, need to submit a 2000 words paper on the topic The Competitiveness among Unilever and Proctor and Gamble. Unilever is a British multinational corporation that incorporates many consumer brands in beverages, foods, personal care, and cleaning agents. It was formed by the merger of Lever Brothers and Margarine Unie. It is a dual-listed company which comprises of Unilever PLC in UK and London and Unilever N.V. in Rotterdam. It operates efficiently as a single business. Its main international competitors are Proctor and Gamble and Nestle. Unilever has conducted many advertising campaigns such as Flora London Marathon, Dove campaign for real beauty, comfort pure recommended by mother care, etc. Unilever claims that corporate social responsibility is the heart of its business. It provides sustainability to a company. Its goal is to develop the company’s environment by helping people to improve their health, promoting environmental footprints of all its products and to have sustainability in the sources of agricultural raw materials (Cescau, 2006).
Through acquisitions, Unilever owns 400 brands. However, it focuses on only those brands which are called billion-dollar brands. Presently it is focusing on its famous 13 brands, which are generating annual sales of $1 billion. Its top 20 brands generate, more than 70% of its total sales. These brands fall into two categories i.e. home and personal care, and food and beverages.
It is an American multinational corporation having headquarters in Ohio and downtown Cincinnati. It deals with the manufacturing of consumer goods. Sales of P&G in 2011 are around $62.6 billion. In 2010 company was ranked fifth in the list of world’s most admired companies. It was the only fortune 500 company which issued C share common stock. P&G was given a name of greater Toronto’s top employers due to its efficient management and staff. It is a member of Washington D.C. the US global leadership coalition. This coalition .is based on 400 NGOs and companies that deal with international budget affairs.