Organizational culture and change are increasingly important to organizations; therefore, today’s leaders must have a plan in place to create an organizational culture that not only accepts changes but also embraces them and pursues them for the betterment of the company.
For this assignment, select a real company and conduct research on current trends in culture and change in this business today. This company does not have to be based within the U.S., but you must be able to access enough information to complete the assignment.
Assume you have been asked to prepare an assessment of the company’s organizational culture for senior management as a professional memo (You may include your references in the memo document for submission). Include the following in your memo:
Explain current trends and research in the company’s culture and change it has made over time.
Analyze the role of globalization in the company’s culture and change.
- Analyze the role of leadership in the company’s culture and change.
- Include the current public perception of the company’s culture and its ability to change.
- Interpret what your company’s digital footprint says about its culture.
- Based on your findings of this company, recommend how you would incorporate an inclusive business culture and appropriate change for the research you will conduct within your specialization.