press kit

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Press Kit Assignment

Create an electronic Press Kit for your product.

  • Information Sheet on Product and industry – The ten most interesting statistics about the product and the industry.
  • Questions and Answer Sheet – The 10 most important questions about the product, industry, trends, needs or problems related to the product. These should be different from the statistics in the Information Sheet above.
  • Two Press Releases – Create two press releases for your product
  • Advertisements
    • layout of print advertisement
    • Multimedia presentation of product message 30 – 60 seconds: (narrated PowerPoint slideshow, Animoto slide show, video clip.)
  • Photo or conceptual sketch of the product or a diagram of the service process.

Product Focus – One press release should be focused on the product features and benefits

Personality Focus – One press release should be focused on you the developer of the product.

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