Press Kit Assignment
Create an electronic Press Kit for your product.
- Information Sheet on Product and industry – The ten most interesting statistics about the product and the industry.
- Questions and Answer Sheet – The 10 most important questions about the product, industry, trends, needs or problems related to the product. These should be different from the statistics in the Information Sheet above.
- Two Press Releases – Create two press releases for your product
- layout of print advertisement
- Multimedia presentation of product message 30 – 60 seconds: (narrated PowerPoint slideshow, Animoto slide show, video clip.)
- Photo or conceptual sketch of the product or a diagram of the service process.
Product Focus – One press release should be focused on the product features and benefits
Personality Focus – One press release should be focused on you the developer of the product.