Purpose of Assessment
Develop specific strategies with supporting tactics to implement positive change within an organization, your organization being Amazon AWS. You may refer to the information that you prepared in the Template to complete this assignment, but your submission should add to your prior research and not just copy the template.
You’ve been hired as a consultant to develop strategies with supporting tactics to implement positive changes in the corporation you chose in the template
Review your analysis of the corporation’s change process from the template to be sure you have a thorough understanding of the change and the need for the change.
Prepare a 15- to 18-slide Change Management Presentation for the company’s Board of Directors. Include the following:
- Evaluate why this change needed to occur.
- Discuss how this change impacts the company on a global scale.
- Discuss how this change impacts employees.
- Using Kotter’s 8-Step Change Model, chart strategies and tactics for positively implementing the organizational change. In your chart, complete the following:
- Develop strategies for each of the 8 steps in Kotter’s model
- Develop tactics to support each strategy
- Justify the effectiveness of each strategy and tactic with a rationale.
- Conclude your presentation with an explanation of how this positive organizational change will help the company sustain a competitive advantage in the global market.
Purpose of Assessment Develop specific strategies with supporting tactics to implement positive change within an organization, your organization being Amazon AWS. You may refer to the information tha
AMAZON CHANGE ANALYSIS The change to include robotics in the packaging process for Amazon Company was highly positive due to several factors. Firstly that it led to increased packaging speed; unlike humans, robots can work for long hours and take shorter durations when performing packaging. Secondly, the robots led to customer satisfaction with Amazon Company’s products because, in the past, people would wait for several days and weeks to have their orders delivered. However, the work was streamlined as the time has been reduced to almost 24 hours based on one’s location. This has promoted customers’ confidence to purchase from the company since they know their products will be delivered in a few hours. Li & Liu (2016). Thirdly this project was successful because reduced the overall cost of management for the company. When robots were introduced to the supply chain process, the company saved money used for employing people to deliver the job internally. Robots just require electricity to run effectively. Money was also saved since robots are less prone to making errors or damaging products when packaging, unlike when humans are involved. Some strategies that were effectively included having a great communication system in the organization that led to the delivery team understanding the preferences of the company. There was proper funding for the project to ensure that the delivered robots were within the company’s expectations. Involvement of the executives throughout the delivery process provided a level of oversight that helped push the system through, thus promoting success. The project team set goals and milestones that were to be achieved to deliver the project’s objectives. Some alternative strategies that would have worked are involving customers throughout the project to ensure objectives are within their preferences and expectations. There was a need for proper market research to understand what other competing companies were doing. This would have ensured that the new robots provided a competitive edge to Amazon Company. References Li, J. T., & Liu, H. J. (2016). Design optimization of amazon robotics. Automation, Control and Intelligent Systems, 4(2), 48-52. http://article.acisj.org/pdf/10.11648.j.acis.20160402.17.pdf Organizational Change Chart Select one for each category Notes (suggested action for improvement) Vision: (vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.) 1 2 3 4 5 there were new workers that never knew the company’s vision, therefore regular communicaiton should be made to them. Mission: (“To serve consumers through online and physical stores and focus on selection, price, and convenience.” 1 2 3 4 5 the mission regards the company’s goals that employees should strive to achieve. Purpose: (ensuring that customers globally can find anything online and purchase it.) 1 2 3 4 5 over the company, every employee understand what customers expects despite the working units. Values: (customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.) 1 2 3 4 5 through shared values, the company has succesed gradually. Diversity: (diversity among employees, the society, stakeholders and suppliers.) 1 2 3 4 5 at Amazon, employee diversity is leveraged on for success. People are encouraged to use their diversity to be creative and more productive. Inclusion: ( vendor relationships, community outreach research and development) 1 2 3 4 5 there are employee resource groups that helps to promote shared values, learning and connection between employees which benefits them, the customers and society. Goal: (using robots in the packaging process to promote faster delivery to customers. ) 1 2 3 4 5 the company seeks to develop a new operating model through packaging robots to increase delivery spped. Strategy: (improving the internal packaging and delivery process to 24 hours depending with the customer’s location ) 1 2 3 4 5 ensuring that the delivery speed is increased graudally for deliveries to be made withni 24 hours. Communication: ( through memos, emails, virtual meetings, physical meetings and board members) 1 2 3 4 5 ensuring that everyone is notified regarding the new changes developed in the company Considering the above goal for organizational change and the existing organizational culture, rate Kotter’s 8-Steps to Change, on a scale of 1 (did not observe) to 5 (highley observed) during the implemented procces Kotter’s 8-Steps to Change Select one for each Step Notes (suggested action for improving the process) 1 Step One Create Urgency 1 2 3 4 5 explaining the reason to everyone involved in the process 2 Step Two Form a Powerful Coalition 1 2 3 4 5 ensuring a diverse team is involved in the process of developing effective robots. 3 Step Three Create a Vision for Change 1 2 3 4 5 having a robust vision 4 Step Four Communicate the Vision 1 2 3 4 5 ensuring there is a executive nominated to be the change voice while an open communicaiton framework is implemented. 5 Step Five Remove Obstacles 1 2 3 4 5 definations of the short team and long term benefits alogn with pros and cons. 6 Step Six Create Short-Term Wins 1 2 3 4 5 developign a schedule when allactvities will be complemented and setting milestones. 7 Step Seven Build on the Change 1 2 3 4 5 ensuring there is evaluation of room for improvement to promote growth. 8 Step Eight Anchor the Changes in Corporate in Corporate Culture 1 2 3 4 5 developing a innovaiton center for sumbission of new ideas.