Read the Marketing Insight on Google found at the end of Chapter 2. Record and upload a video explaining your thoughts on the following: What is Google’s core business? What are the pros and cons of m

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Read the Marketing Insight on Google found at the end of Chapter 2. Record and upload a video explaining your thoughts on the following:

  • What is Google’s core business? What are the pros and cons of managing a diverse portfolio of businesses?
  • With a portfolio as diverse as Google’s, what are the company’s core brand values?
  • What’s next for Google? Where should the company focus its resources?

    • Requirements: Media Discussion format; 45-60 second initial video and 100-second response to at least one other classmate’s video
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