- Read the case on pages 561-563 in your text.
- Watch the video supplement to the case at link tv/13e/v19-5 (Links to an external site.).
- Respond to the following case question.
You have been asked to consult with the StuffDOT marketing team. They are specifically looking to create “buzz” for StuffDOT and grow its user base most effectively. Consider the following objectives for your recommendations:
- They would like to have an analysis of their major competitors as well as whether recent actions have added to its product’s “userfriendliness.”
- They have asked you to make recommendations for:
- using social media platforms (like Facebook and Twitter)
- changes needed to its own website
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