Troy University Marketing Management Discussion Questions

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The briefing should be no longer than 2 pages, single spaced with 12 point font and 1” margins. Please use ONLY the material in the case. No outside information (news articles, internet material, etc) is needed NOR SHOULD BE CONSULTED when developing your brief.

Please address the following issues in your report on the Samsung Case:

1. What was Samsung’s overall cost advantage in DRAMs in the case? Explain how you reached that answer.

2. What are the main sources of a cost advantage for Samsung?

3. Does Samsung also have an overall price premium on DRAMs in 2003? Provide evidence for this conclusion.

Since you are limited to 2 pages, assume the reader is familiar with the case background and focus on necessary facts to support your analysis. The paper should be written as a brief from a consultant to industry executives. Be focused and convincing. Typically the brief will start out too long and the best reports are then pared down to the most cogent points.

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