University of Arkansas Grantham South West Airlines Capstone

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Assessment Description

For complete details, refer to the MBA Capstone Project Description [PDF] and scoring guide. Your capstone project should address these expectations:

  • Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.
  • Integrate information across disciplines from differing perspectives.
  • Develop logical, well-supported, evidence-based solutions to business challenges and opportunities.
  • Apply innovative, strategic, and sustainable approaches to business practice and planning.
  • Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.
  • Integrate principles of ethics and integrity into business decisions.
  • Communicate clearly and effectively in a business environment.

Additional Expectations

  • Include an executive summary following your cover page.
  • Include various body sections that contain the analysis and recommendations.
  • Include a conclusion that summarizes main points of the paper. 
  • Before you submit your assessment for grading, submit it to SafeAssign as a draft. Review your SafeAssign report and address any flagged issues to ensure you have properly cited all quoted or paraphrased material.

As an MBA learner, you have access to a free subscription to the Wall Street Journal (WSJ). Take advantage of that subscription, and do some of your research in the WSJ. Try to include at least one source from the WSJ in your final draft. 

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