BUSS 599 DQ 1 week 4

“Starbucks Business Strategy”  Please respond to EACH of the 4 taskings.  Be sure to thoroughly explain your response to each, utilizing concepts in the text and the videos for Week 4.


  • From the e-Activity, evaluate the effectiveness of Starbuck’s current business strategy execution in terms of pricing, differentiation, and market demand.
  • Suggest one (1) modification to the strategy that could help the company to implement new distinctive competencies. Provide a rationale to support your response.
  • From the e-Activity, evaluate the competitiveness of Starbuck’s positioning in its industry utilizing the Value Creation Frontier model.
  • Analyze the strengths and weaknesses of Starbuck’s differentiation strategy, and determine the main possible implications inherent in the application of the strategy.

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