This week you will be reviewing the website of your selected company (Sears, Roebuck and Company). The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. Your assignment is to write a one-page summary evaluating the company website, and be sure to address the following:
- How visually appealing and organized is the site?
- Is the site user-friendly? Is it easy to navigate and find information? Explain.
- Describe the contact information and various communication methods that are available to a customer who needs to contact a representative, inquire about a product, or make a purchase.
- How does the site accommodate the needs of a diverse customer base?
- Does the site encourage customer loyalty? If so, how?
Please share any additional information about the site that you believe is pertinent and useful for providing an excellent customer service experience. Be sure to cite the website as a reference using APA format.