The brief of Gary Armstrong –

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The brief of Gary Armstrong
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1. Gary Armstrong (2015, p.68) states that:
“Greater customer empowerment means that companies can no longer rely on
marketing by intrusion. Instead they must practice marketing by attraction- creating
market offering and sparking brand conversations that engage costumers (…)”
Evaluate this statement and discuss its implications for Social Media Marketers. Use
relevant examples.
Source: Kaufman and Horton (2015) Digital Marketing: Integrating strategy and
Tactics with values. Routledge

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