Non-Traditional Advertising in Marketing

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Has your organization (use a hotel) taken advantage of or explored the effectiveness of non-traditional advertising media (such as kiosks, telephone booths, trucks, grocery bags and carts, and/or fax machines) or new media (such as in-store media, movie theaters, or airlines)? If so, specify which, describe the campaign, and discuss the goals and/or results. How successful has the campaign been? What other creative new media opportunities might be attractive? If not, what non-traditional media might your organization explore?


300-500 words cite resources/references used i realize you wont know what my hotel has done so making up stuff is fine 🙂


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