You will prepare and submit a term paper on Books in Communication Analysis. Your paper should be a minimum of 1250 words in length. These sentiments are echoed by Cushman and Cahn (1985) and Zhou (2009) below who point out understanding cross-cultural differences is an important step in the cross-cultural communication process.
International interactions are the norm in this day and age. It is, therefore, of utmost importance for organizations operating on the international scene to enhance cross-cultural communication so that they can be successful. Many global companies and institutions have formulated cross-cultural policies in their organizations intending to ensure that employees from different cultural backgrounds interact gainfully with each other. I have seen companies trying to connect with their target markets by adopting cultural practices that the people can identify with.
In chapter nine of Communication in Interpersonal Relationships .which is titled “Cross-Cultural Communication and Interpersonal Relationships”, Cushman and Cahn state that different cultures have different ways of communicating and they can only be understood if people from different cultural groups try to understand each other. The authors argue that the level at which communication between members of two different cultures is affected by culture is determined by how dissimilar the two cultures are. They go on to state that a link can be built between what is perceived with what is communicated by bringing into consciousness and defining the conventions of one’s cultural assumptions and those of other people.
I have had the experience of interacting with people from different cultures, but there are many times when we fail to understand each other well enough. This is normally the case especially if the two interacting cultures have very few things in common, as Cushman and Cahn point out. The more the .dissimilarities, the harder it is to communicate effectively. I have come to realize that language in communication is very important and understanding it makes everything else easier. It is important to understand the cultural meaning of sin certain words and phrases to avoid miscommunication. When one enters a new culture, he should try to learn as much of the new things as he possibly can, so that he can note differences between that culture and his original one.