Your assignment is to prepare and submit a paper on kopi restaurant social media strategy: results. social media marketing approaches have been effective to a certain extent, although there is need for additional strategies in order to achieve restaurants objectives (KOPI 2015). In the implementation of the restaurant’s recommendations for effective and efficient social media marketing, the objectives that were set to guide the process included increasing the flow of traffic to the store in the online platform, increasing the level of brand awareness as well as having a high level of new customer acquisition and retention.
To achieve the above stated objectives, the restaurant’s social media marketing team developed a strategic plan, which acted as a guide towards execution of the plan and achievement of the set objectives. The plan involved a careful examination of the approaches that were being used in the past, with the goal of identifying reasons why they could not help the restaurant in managing its marketing strategies. The team also examined some of the companies and restaurants in this industry with an aim of understanding the strategies that they have developed in the past and how they have helped them build their businesses.
Qualman (2012) explains that the process of building personal and business success is multifaceted. however, it is important to learn about some of the effective strategies and approaches used by peers in the same industry. This understanding is what underpins the need for learning from other companies and restaurants in this industry by the KOPI’s social media marketing team. After making this comprehensive analysis, the marketing team drew a plan of implementing the objectives. This paper examines the effectiveness of the social media strategy in relation to the way it was implemented in KOPI restaurant towards enhancing its marketing prospects.