Your assignment is to prepare and submit a paper on on jetblue. The current paper is based upon analyzing the different costing techniques which an organization undertakes in order to acquire better financial efficiency. Accordingly, the current paper incorporates evaluation of activity based, standard and relevant costing techniques. The research incorporates analyzing such costing techniques by associating the same in context of JetBlue. The different circumstances under which JetBlue might undertake such costing techniques and their long run implications have been discussed upon. The paper begins with a brief analysis of JetBlue’s background, their span of operations and their general strategies to success. The subsequent sections of the paper include evaluating different costing processes and the manner in which JetBlue can incorporate the same to better manage their financial resources. The data for the current paper has been largely been collected from secondary sources such as web publications, journals and books. The study essential follows a descriptive and an interpretative approach. The research technique followed is essentially qualitative.
JetBlue is a low cost airline with its head office situated in Long Island City, the U.S. It is seen to operate in 12 countries which include nations of Latin America, South America and the Caribbean. The company serves 87 destinations spread across 24 states (JetBlue, 2014). JetBlue focuses crucially upon providing excellent and timely services which are priced economically. The flight services of JetBlue can be crucially be divided into two important segments, essentially business class and economy class. JetBlue tries to create differentiation in their service offerings by incorporating the aspect of quality, which most low cost carriers are seen to emphasize less upon. Superior personal space and complimentary entertainment are considered as important aspects by the firm.